Sean Ward, blogger and personality in the Fairlie Agency New Media division interviewed Carly-Anne Fairlie for The Link. Click here or read on below.
Meet Carly-Anne Fairlie of The Fairlie Agency. Carly-Anne noticed that most of the work was going to the people on her roster who are active on Youtube and social media so the natual thing to do was to go full-force. The founded the Toronto Blog Stars and now she represents Raymi, Casie, and me. Stay tuned for the announcement of our first big event together.
Here is a snippet of our conversation about the need for a New Media division…
How did you decide your agency needed a new media division?
In Feb 2009 I started getting more involved in social media and blogging in my personal life and set out to learn as much as possible. In reading and meeting the people that make up Toronto’s online community it became clear that there was a multitude of untapped talent and people who were making a name for themselves online, but no one to help guide their careers to the next level. As an Agent I am always looking for new and exciting talent and I was actually pretty surprised that no one had thought to do this. I am very proud to be the first agency in Canada to have a Blog Division, and perhaps one of the first in North America.
Do you think blogging has fully emerged as an entertainment medium?
I think blogging is just beginning to be recognized as an entertainment medium, and that we have only scratched the surface of the potential. Over the next few years we will really see this trend emerge as an industry on its own and I am really looking forward to seeing where both my personal and professional blogging takes me. I am excited for the Bloggers I represent because I know that this is going to be a successful partnership for all of us.
What do you think it is about Toronto that makes it have this blogging scene that’s seemingly like nothing else in the world?
I think that Toronto is a small city, and by this I mean that there is usually only 1 or 2 degrees of separation between anyone I meet. I was honestly surprised that the more involved in blogging I became, the more my network of online friends increased, and the online friends were ultimately connected to people I knew IRL. I think this is why we developed such a close-knit blog scene. What I find most interesting is that the bloggers that I have met (online & IRL) are very supportive of each other and frequently attend events together and share the great writing, news and links of each other on a regular basis, which seems to differ from bloggers in other areas.
